Apple hires former head of Amazon Fire TV to help with sagging Apple TV interest

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Bloomberg is citing sources that they are saying that Apple is not only shaking up its Apple TV division, but is also hiring former head of operations of Amazon’s Fire TV division, Timothy D. Twerdahl. His primary job (according to sources) will be to head the company’s Apple TV product marketing, and will report to Greg Joswiak, who is the worldwide iOS marketing chief.

Twerdahl served as Amazon’s general manager and director of Fire TV operations from 2013 to December of 2016, according to his LinkedIn profile.