“AT&T is prepared to go all out on behalf of its new DirecTV Now service: The company is looking to give away Apple TV and Fire TV Stick devices to consumers who sign up for its TV streaming service, according to customer-support documents Variety discovered after they were inadvertently released by the company online,” Janko Roettgers reports for Variety.
“The documents also shed light on which channels are part of the service that they haven’t yet announced, as well as further details about its VOD library and other key features,” Roettgers reports. “The leaked documents detail that consumers who are willing to commit to at least three months of paid service will be able to get a free Apple TV as part of a device promotion. Consumers who pay for one month will get a free Fire TV streaming stick.”
“AT&T officially announced DirecTV Now as an internet-based live TV service earlier this year,” Roettgers reports. “Last month, AT&T CEO Randall Stephenson announced that DirecTV Now will cost $35 per month and carry more than 100 channels when it launches in the coming weeks.”
Editor’s Note:
This is an exclusive report from Variety. To read the rest of the article, click here.
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