AppleMusicCardLast weekend, Apple started selling gift cards for their music service for a price of $99.00 within the United States.  By doing this, the company is hoping that customers will commit to the music service for one year.

For an individual listener, Apple Music normally costs about $120 per year at a rate of $9.99 per month. Apple’s main rival in on-demand streaming — Spotify — does sell cards for 12-month Premium subscriptions, but these are normally full-price ($120) unless a vendor happens to be offering a discount.

The cards are available at Apple Retail Stores, Best Buy, PayPal online stores, and Walmart.