Apple Watch sales are down 55% since its debut in 2015 according to marketing firm IDC.
The watch went out of the gate with a backlog of orders and 3.6 million units were shipped in its first three months of its existence. But now sales have fell to just 1.6 units last quarter, that’s in spite of a discount from some retail outlets.
The company is set to have a new upgrade, WatchOS 3.0, set to debut this Fall. Their are also rumors that their will be a new version of the watch either by the end of the year, or early in 2017.
Meanwhile, companies such as Samsung and LG have seen an uptick in their smartwatch sales in the latest quarter, although those growths come from the low-end models.
Ramon Llamas, IDC’s research manager for wearables, forecasts the smartwatch market will return to growth next year as firms introduce new applications and cellphone-connected features.
Apple was relatively slow to introduce a smartwatch as other firms piled into the sector. But the Apple Watch grabbed a lion’s share of the market immediately after its launch.
The Apple Watch was the company’s first new product since Tim Cook took over as Apple’s CEO in 2011 after Steve Jobs’s died that same year.
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