Apple want to change the way you watch sports

If Apple Inc. gets its way, you might never miss a sports highlight again. According to a report published Tuesday by Sports Illustrated, the tech giant has a team of a dozen workers constantly watching a variety of sports — in what they geekily call “The Sports Ball Room” — and potentially laying the groundwork […]

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Netflix won’t take part in Apple’s upgraded TV App

“We’re just a week away from the expected announcement of Apple’s streaming video service,” Chance Miller reports for 9to5Mac. “While details are still sparse, a report earlier today listed five TV shows that have already wrapped shooting.” “Meanwhile, Netflix CEO Reed Hastings today confirmed that the company has no intentions to be a part of […]

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Apple will pursue Oscar and Emmy nods for new video service

Apple Inc. is targeting prestigious awards for an upcoming slate of original movies and TV shows, demonstrating grand Hollywood ambitions for a video streaming service that will compete with Netflix Inc., Amazon.com Inc. and established studios, according to people familiar with the plans,” Anousha Sakoui and Mark Gurman report for Bloomberg. “The Cupertino, California-based technology […]

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Apple is ‘racing’ to get HBO and Showtime added to its soon to be announced streaming service

Apple Inc. “will host A-list celebrities and media executives on March 25 to outline how it will take on competitors like Amazon.com Inc. and Netflix Inc.,” Lucas Shaw, Mark Gurman, and Julie Verhage report for Bloomberg. “Apple plans to unveil a long-awaited streaming service and magazine subscription bundle, and could use the event in Cupertino, […]

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