Apple launches new hashtag marketing campaign for Apple Pay on X

Apple on Wednesday launched a marketing campaign via Hashmoji on the social network with (née Twitter) two hashtags relating to Apple Pay: #ApplePay and #PayTheAppleWay. Each hashtag gets the check icon in posts on . Sometimes, Apple merely sets up branded hashmoji (née hashflags) to support the launch of a new ad campaign. In this […]

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 Apple introduces Apple Pay Later

March 28, 2023 PRESS RELEASE Apple introduces Apple Pay Later to allow consumers to pay for purchases over time Apple Pay users can split purchases into four payments with zero interest and no fees CUPERTINO, CALIFORNIA Apple today introduced Apple Pay Later in the U.S. Designed with users’ financial health in mind, Apple Pay Later1 allows users […]

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Apple Pay Adoption Skyrockets, while PayPal Declines

People using Apple Pay soared 52% YoY in November while the use of PayPal and traditional payment methods sank. Currently PayPal remains ahead of Apple Pay with 16% vs. 5% of all e-commerce purchases, respectively. But, Apple Pay is growing fast while PayPal is going the other way. While the number of Apple Pay users […]

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